The market farms were born from a university entrepreneurial project initiated by Maude Laroche, president and founder of the company. The goal was to create a platform to reduce the cost of transmitting food between producers and customers. A geography student, Maude had the desire and the will to rethink the food delivery system. It is by using the different aspects of her geographical knowledge that she succeeded in creating ''Les fermes du marché''. The company then aims to promote national development, culture, sustainability and the GIS.  It is essential for Maude to keep the values and culture traditionally associated with agriculture, however, by adding a touch of technology and modernity.